In nature, there are no straight lines.

When it comes to what things look like, the Western world and modern design is obsessed by perfection, by symmetry and ideal proportion, by invincibility, by stability, by youth, flawlessness… while the aesthetics of the Orient languish.

Our design philosophy aims to harmonize this imbalance and to transcend the limits of expression to allow our clients to most fully express their brand principles.

“It is only shallow people who do not judge by appearances.” – Oscar Wilde